Deion Sanders, Colorado's new football coach, had a personal falling-out with Nike years ago. But now he's working at a university that requires him to wear the shoe company's apparel. So how is the former two-sport superstar working around this now that he is the new head football coach at Colorado, a Nike-sponsored school since 1995? A little awkwardly at first, according to contracts obtained by USA TODAY Sports and an abundance of video footage of Sanders on the job in Boulder. This in turn has created a delicate situation involving the personal interests of a national sports celebrity (Sanders) and the business interests of two others – his new employer (Colorado) and a giant sports apparel company (Nike). Colorado’s longtime marriage with Nike could go south if Nike believes it is breaching its contract by not forcing its head football coach to wear Nike gear “as appropriate.” But Sanders means more to the Buffaloes right now than the Nike Swoosh logo. Could Sanders’ lack of enthusiasm for Nike prompt Nike to terminate its deal with CU before its contract runs out? #deionsanders #nike