Rice Krispies Vanilla is a new product that was launched in South Africa in June this year, responding to many of our customers’ calls for more innovation and variety, which accounted for our action over the last two years by launching Granola, Wholesome Snacks and Noodles. With Rice Krispies Vanilla we have moved from a single grain to a multi-grain formula which has additional nutritional benefits and allows us to source locally, promoting local farmers and jobs. The New re...cipe also contains 9 vitamins & iron. While we fully understand that in some instances people prefer the original plain Rice Krispies, several different recipes were tested in market, and the vanilla formulation was significantly preferred by our local consumers. We will continue to provide opportunities for testing and tasting in-store to share our new taste with consumers. We are grateful and indebted to our customers that have supported our products and look forward to continue making breakfast cereals loved and enjoyed by the whole family.