Original upload date: Mon, 05 Jun 2017 00:00:00 GMT
Archive date: Tue, 21 Dec 2021 23:27:56 GMT
"Conformity kills creativity." However, according to James Hilton, most people don't realise they are conforming and think they need to be more creative, which is not helped by environments that stifl
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e creativity with imposed structures. But can you teach creativity? James argues that you can't, but says it's essential for people to become polymaths and acquire different hobbies in order to help their ability in the one area where they have the most talent. "What could possibly go wrong?" James asks. Everything, but that's ok, he says, because it's all just a series of experiments rather than expectations.
James Hilton co-founded the globally respected agency AKQA when he was 21, and creatively led the company for over 20 years. WPP bought a majority stake for $540 million in 2013 and by the time Hilton departed in 2015 AKQA employed over 1,500 people in 14 offices around the world.
Hilton left AKQA to form AtelierStrange: an experimental design studio working with technology-infused furniture and objects, as well as assisting a select list of global clients with brand and strategy work.
As well as this, he founded the custom motorcycle company Death Machines of London. Launched at the BikeShed Paris show in April 2016 with their Moto Guzzi Airtail; the bike, and the brand, were an immediate hit and received global coverage. Their second machine entitled 'Up Yours Copper' earned the brand worldwide recognition as a leader in the design and execution of custom motorcycles with coverage in Highsnobiety, British GQ and Esquire.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
