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ecognition that manufacturing is of central importance to the local economy. The nature of the region and the production techniques in the factories have changed, but Sheffield and its surrounding area continues its historical role as a successful producer region generating a significant trade surplus. Made in Sheffield has helped to refocus attention on manufacturing's contribution to a balanced economy, and its importance for the future. No-one should forget that this area is unique. This report has met with support and received input not only from private sector manufacturers but also key organisations such as the Company of Cutlers, the Engineers Employers Federation (EEF), the Chambers of Commerce, Creative Sheffield, Made in Sheffield and the Universities. This is a partnership determined to support and develop our area's economic success throughout the 21st century. The support of the private sector is important because it is the driving force in the producer economy. The importance of an entrepreneurial spirit can be seen constantly as business owners take research and knowledge to improve products, to generate sales, pay wages and reinvest profits in the region. This report recognises the massive contribution that manufacturing has made, is making and will continue to make to our economy. The skills, knowledge and location of the region have created a unique business environment which has built on the historical reputation, with Sheffield being the watchword for quality products. The Made in Sheffield Mark gives businesses an opportunity to visibly support their brand while also giving a guarantee to customers of a quality product from a distinct geographic location. Let's tell the world it's 'Made in Sheffield'.