Original upload date: Tue, 08 Mar 2011 00:00:00 GMT
Archive date: Tue, 21 Dec 2021 02:15:06 GMT
Nine Network's brief to Noise was to create a theme song for their new channel, Go! that sounded like a chart pop song. It needed to be full of energy and excitement to match the youthful character of
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the new channel and reflect the audience it was targeting. Noise created just such a track, featuring artist Sharon Muscat from Sister2Sister fame, which is proving hugely successful. 'As soon as the promo aired Nine was inundated with calls from viewers demanding the info necessary to buy the song' said Bruce Heald, Noise Creative Director. 'We have now released a full-length track as a single which is selling well. Apparently there are people dancing in clubs to remixes of a track that was originally written as a TV promo!'
