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ssion years (1930/1931). Their European equivalent were Durium Records available in UK, France, Germany, Netherlands and Scandinavian countries. Hit of the Week and Durium records had the in-house band Hit Of The Week (or Durium Records) Orchestra - which in fact, was Bert Hirsch Dance Ensamble (Bandleader, Bert Hirsch was a musical director of the HoW company) yet also the best American dance bands - such as Rudy Vallee, Freddie Rich, Sam Lanin, Ted Fiorito, Phil Spitalny and some others - made for HOW their recordings in the easy-listening, unsophisticated arrangements. Often, the five minute Hit of the Week recording featured an opening announcement advertising the record's extended playing time. At the very end was a plug for the next week's record "at your newsstand." Also, the five minute Hit of the Week records were often broken into two "tracks" each featuring a different selection: one taken from "this week's selection" and another, from a different Hit of the Week disc. All that was made with use of the most modern means of marketing and resulted in a quick one-week top sales rate of these ephemeric editions. End of the Great Depression meant, however, a twilight to the HoW heyday. Presently, these cheap recordings - which perfectly reftlect the popular sense of dance music of the early 1930s - are very much sought for by collectors. See another version of this Bing Crosby's immortal hit, played by Ambrose & His Mayfair Hotel Orchestra http://youtu.be/pBh4mws1k2g Also, you are invited to see me newest films at Dailymotion http://www.dailymotion.com/video/xm2zvv_freddie-rich-s-radio-orch-i-m-just-a-dancing-sweetheart-1930_music