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oduct that has been called 'the best invention since sellotape' and that's getting DIYers, gadget lovers and outdoors enthusiasts around the world very excited. Jane was studying product design at the Royal College of Art in London in 2003, when she had a big idea. What if, instead of having to buy new things all the time, people could adapt and improve the things they already had to work better for them? From that initial spark of an idea, she led a long and dedicated scientific development process involving a small team of material scientists, designers and business people to develop an entirely new material that could make the idea a reality. The result after 6 years of R&D was sugru -- a brand new silicone that's like play-doh or modelling clay that the user can form into whatever shape they like before it air cures into a tough, flexible, colourful silicone rubber. Used in this way, it can make all kinds of products more comfortable, safer or simply better. Sugru (inspired by the Irish word for play) was nominated by the London Design Museum for 'Designs of the Year 2010′ as one of the best designed products in the world, and in November was named alongside the iPad by TIME magazine as one of the top 50 Inventions of 2010. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)