Original upload date: Wed, 27 Aug 2014 00:00:00 GMT
Archive date: Sun, 05 Dec 2021 18:51:03 GMT
One of the worst advertising campaigns ever launched by Miller Brewery
to sell Miller LIte beer. It was late 1996, and frustrated Miller Brewing Co. executives watched helplessly as they kept losing
...
ground to Budweiser and its funny, talking frogs.
Miller hadn't had a memorable advertising campaign for Miller Lite, its biggest seller, since "Tastes Great ... Less Filling" fizzled in the mid-1980s. If only it could generate enough buzz to drown out all that croaking.
Success hinged on appealing to the 21- to 28-year-olds whose beer drinking drives the market. Miller executives turned to ad agency Fallon McElligott of Minneapolis, whose offbeat, iconoclastic style had made it an advertising darling. What Fallon created was a campaign the likes of which Miller had never embarked upon before -- and probably never will again.
