Million Pound Selfie Sell Off - Panorama
Uploader: BBCPanorama
Original upload date: Thu, 14 Mar 2019 00:00:00 GMT
Archive date: Sun, 05 Dec 2021 07:03:25 GMT
How many followers do you have? The rise of social media has brought with it a new kind of celebrity, the digital influencer. These megastars of Instagram and YouTube have upended the advertising indu
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stry by converting their virtual followers into real-world currency.
Big-name brands have flocked to online stars, paying them millions to endorse their products, but the market has been criticised as being a 'Wild West' of misleading and unregulated advertising, plugging everything from bogus diet drinks to online gambling to young audiences.
Panorama investigates whether companies are being up front and the impact this new form of advertising is having on consumers.
