1984 - Swatch - The Fat Boys Commercial
Uploader: Consumer Time Capsule
Original upload date: Thu, 15 Nov 2018 00:00:00 GMT
Archive date: Wed, 01 Dec 2021 17:53:59 GMT
“SWATCH!!!” – a man yells, before the vibe abruptly shifts to an elegant black-tie affair. All of the attendees seem somewhat bored by the festivities, including one young lady, wearing three multi-co
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lored watches simultaneously. She laments where the “Fat Boys” are and within seconds, three large men clad in matching, bright-yellow jackets, jump out of a helicopter and land at the party. The Boys' arrival gives the soiree a much needed boost, and they promptly demand that the partygoers “Swatch’em”, a command that their high class audience seems to actually comprehend. The trio soon launches into a rap about Swatch’s water and shock-resistant qualities, completing the party's transition into a full-scale hip hop dance rager. A coordinated pose at the end of the commercial confirms that each of the guests was covertly wearing Swatches on each of their wrists all along.
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