Original upload date: Mon, 24 Jun 2019 00:00:00 GMT
Archive date: Wed, 01 Dec 2021 05:00:42 GMT
Old Ma Peggoty's house at the top of the hill in a fictional 'Northern' (actually South-Western) town is the last delivery in Ridley Scott's 'Boy on a Bike', voted one of Britain's best-loved adverts
...
ever. Freewheeling down the cobbles of Gold Hill in Shaftesbury, Dorset, our young hero rides into the sunset in what is one of the most iconic moments in TV advertising history. There's wheatgerm in that there bread - but also a claim that falls foul of today's advertising standards, so the 2019 reboot had to re-record the narration. This restored version preserves the original in all its glory.
More information on BFI Player's Commercial Break collection:
https://player.bfi.org.uk/free/collection/commercial-break-british-advertising-on-screen
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