London 2012: IPA Effectiveness Awards - Gold and Best New Learning award winner
Uploader: Institute of Practitioners in Advertising
Original upload date: Mon, 27 Oct 2014 00:00:00 GMT
Archive date: Wed, 01 Dec 2021 23:07:39 GMT
This campaign encouraged people to modify travel plans during the 2012 Olympics, preventing the need for increased infrastructure investment and delivering an estimated ratio of success achieved of 55
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