Original upload date: Mon, 01 Feb 2016 00:00:00 GMT
Archive date: Mon, 06 Dec 2021 17:04:26 GMT
00:08 INTRODUCTION (from Jennifer Walske)
01:14 WORDS (from Alan Davis)
08:10 PAUL RICE INTRODUCTION (from Jennifer Walske)
09:30 ACTIVATING CONSUMERS TO CREATE SHARED VALUE AND SUSTAINABILITY
10:17
...
FARM AND AID WORK IN NICARAGUA
12:02 ORIGINS OF FAIR TRADE COFFEE
16:13 ROLE OF BUSINESS IN SUSTAINABILITY
17:22 FAIR-TRADE MODEL: PARTNERS, CERTIFICATION & CONSUMER AWARENESS
19:46 FAIR-TRADE BY THE NUMBERS
22:40 CONSCIOUS CONSUMERISM
26:25 THE TRANSPARENT SUPPLY CHAIN
29:26 Q&A - WHAT HAS EXPANSION INTO VASTLY DIFFERENT PRODUCT SEGMENTS BEEN LIKE?
31:22 DO YOU WORRY ABOUT DILUTING YOUR BRAND?
35:40 HOW DO YOU REVERSE “BRAIN DRAIN” TO CITIES?
39:00 HOW DO CONSUMERS KNOW WHERE THEIR MONEY GOES?
43:20 WHY DON’T YOU MARKET FAIR TRADE BRAND PRODUCTS?
45:10 SHOULD CERTIFIERS CONSOLIDATE?
47:45 HOW DO YOU PROMOTE CONSUMER AWARENESS?
50:30 HOW DO YOU DEVELOP STANDARDS?
52:30 HAVE YOU CONSIDERED CHANGING FROM FEE-BASED MODEL?
55:00 WHY DID YOU DECIDE TO GO WITH THE NON-PROFIT MODEL?
