Original upload date: Tue, 28 Oct 2008 01:00:00 GMT
Archive date: Mon, 29 Nov 2021 02:37:37 GMT
Collette Dinnigan follows in the footsteps of Robert DeNiro, Wes Anderson
and Kate Winslet in the latest American Express My Life. My Card TV Campaign.
Working with director Miles Goodall, Emera
...
ld City were pleased to bring design breadth, depth and expertise to this distinguished campaign. The general
narrative had to connect Collette, her inspiration and work within her studio space whilst evoking feelings through the diverse background that is her life, experiences and memories.
Due to the organic, natural feel and nature of the project Emerald City had to construct a kaleidoscopic design template in which to portray the necessary elements and motifs from Collettes inspirations.
Collettes story takes us on a journey from Africa, through to India, the sea,
New Zealand, Paris and finally Sydney. By staying true to the essence and
simplicity of the narrative, along with Miles vision, Emerald City were able
to bring a truly magical, dreamy, almost surreal design solution to an exciting
installment in the My Life, My Card campaign.
Agency. Singleton Ogilvy & Mather / Prod Company. Plush Films & Suburban.
Director. Miles Goodall / Design, Creative Execution & Digital Production. Emerald City.