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efits of contact lenses for football fans and sport enthusiasts. Ex-England and West-Ham superstar and ACUVUE® Brand Contact Lens wearer, Joe Cole, has required vision correction since the age of 20 and will be using his experience on the pitch to highlight the significance wearing lenses has had on his performance to sporting fans. Cole boasts an international career and is renowned for bringing technically gifted skills to the pitch yet unbeknown to his many fans, he has played in contact lenses for 12 years. Now opening up about his history of vision correction, Joe Cole is championing ACUVUE® as his brand of choice. Popular for having great eye and ball coordination skills, the ability to pick a pass whilst scoring those winning goals, the sporting star will be tackling some of the issues associated with vision correction and performance; specifically aiming to help debunk some of the myths with wearing contact lenses, especially among younger groups. A child prodigy at just 16, Cole is the perfect role model for sporting teens. Cole comments on his experience playing in contact lenses, "As a midfielder your peripheral vision is massively important. Wearing contact lenses really opened up the pitch for me, improving my ability to spot passes, see runs from team mates and identify tactical opportunities with my passes. What is more, my ACUVUE® contact lenses have not only improved my confidence on the pitch, but off the pitch too."