How an Ad is Served with Real Time Bidding (RTB) - IAB Digital Simplified

Uploader: IAB - Interactive Advertising Bureau

Original upload date: Thu, 19 Jun 2014 00:00:00 GMT

Archive date: Sat, 30 Oct 2021 20:33:51 GMT

Learn the back-end process of how a targeted ad is served to you from your computer, through the multifaceted pipeline of the digital advertising ecosystem.