I love the story behind Donuts Damari (@donutsdamari). The founders, Carolina and Mariana, started their company a year ago, and deliver their custom donuts all throughout my hometown of São Paulo, Brazil. They don't need a physical store—Instagram is their storefront. It‘s profiles like theirs that make up our 15 million businesses on Instagram—sharing their stories and the personalities behind the scenes. Thanks to Carolina and Mariana, and business owners around the world, for sharing your passions and inspiration with us. PS: I had a couple of the donuts last time I was in SP and they were delicious 😁 photo credit @donutsdamari