Space organizations worldwide have begun "considering how to keep time on the moon. Right now, without a standard lunar time, each moon mission runs on the time of the country that is operating the spacecraft. ESA says that this "will not be sustainable however in the coming lunar environment" – pointing to NASA's plans set to send astronauts to the moon in the coming years, for example, as well as numerous uncrewed missions. If the moon was in a timezone, what time should that be?