Barney has a new look, but don't worry, he's still a purple dinosaur. Mattel, Inc. on Monday announced its planned relaunch of the iconic purple dinosaur franchise. The toy company's revitalization of the Barney brand will span TV, film and YouTube videos alongside music and toys, according to a release from Mattel. “Barney’s message of love and kindness has stood the test of time,” Josh Silverman, chief franchise officer and global head of consumer products at Mattel said. “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences.”