Viva Magenta: a "powerful and empowering" color that "encourages experimentation and self-expression without restraint.” The Pantone Color Institute has chosen its next color of the year. It isn't Barbiecore pink – though the color institute knows well how hot pink has taken over the color-sphere over the past several months. But ultimately, Pantone determined that Viva Magenta was more all-encompassing of the current moment as well as forecasting what colors will continue to prevail on runways, emerging technology and home decor. Visit the link in @usatoday’s bio to read how can you incorporate Viva Magenta into your life.