Alexa, set an alarm for midnight July 12. Amazon Prime Day, the highly anticipated, two-day shopping event for Prime members, kicks off Tuesday through Wednesday, July 13. And this year, the online retailer said it is making it simpler to find the best deals from top national brands and Amazon itself, from personalized recommendations to Alexa reminders. Swipe ➡️ for what you need to know about Prime Day. Hoping to score some deals? Click the link in our bio for the ones to watch for!