Date uploaded: 2022-04-30 19:12:21
Thanks to Netflix and CNN, the entertainment industry has just received a master class into what works and what doesn’t when it comes to streaming.
“While consumers have been willing to add ‘just one more’ streaming service in the past, they are less willing to do so today,” said Brett Sappington, vice president with media insights firm Interpret. “There are so many competitors available, each with strong content libraries.”
Netflix reported its first drop in global subscribers in a decade. The streaming service lost 200,000 subscribers for the first quarter instead of gaining the 2.5 million predicted. The company blamed rampant password sharing, but investors sent the stock plummeting more than 35% on fears that the giant's days of unlimited growth are running headlong into the reality of pressure from streaming competitors.
CNN Worldwide, meanwhile, pulled the plug on its CNN+ streaming services only three weeks into its start, apparently unenthusiastic about the initial response. Though it has invested heavily in the startup, CNN has new corporate ownership.
Even though there is a multiplicity of streamers, Sappington believes there is room for more if they can offer content that’s high quality and compelling.
