NFTs, as with any work of art, are more valuable based on their rarity: the lower the percentage of shared properties, the higher the value of the NFT. Less than 1% of a shared property is considered rare. Collecting NFTs can be easier and more accessible than traditional art and is particularly attractive for investors who are interested in supporting emerging digital artists. "The true promise of NFTs is giving autonomy to the artists to create and sell directly, as well as the accessibility it offers to collectors," said Duncan Cock Foster, co-founder of NFT art-selling platform Nifty Gateway. "NFTs are also brand new and unique so there is also a feeling of wanting to be involved in such an exciting movement in the future of the Internet. Despite their origination in a digital world, where speed and urgency are often synonymous with success, investing in NFTs requires some patience before there's a payoff, Foster said. But the intention behind the investment is the same – hoping the item appreciates and you've got something cool to show your friends in the meantime. Tap the link in bio to read the full story by Naomi Ludlow.