Have you heard of WitchTok? The niche section of the video-sharing app revolves around a thriving community of creators who share a common link of magic and witchcraft. The hashtag #witchtok alone has amassed more than 19.8 billion views. Tarot reader Adam Wethington, 33, known as Madam Adam to his 1.5 million followers, describes it as a "fabulous TikTok community of spiritualists... from all different walks of life." He believes part of its popularity comes from the sense of control it can provide people during uncertain times brought on by the coronavirus pandemic. In addition to control, turning to spiritual practices during unprecedented times can also provide a sense of purpose, says Gabriela Herstik, author of "Inner Witch: A Modern Guide to the Ancient Craft." "We live in this very intense, dark age... People want purpose, and they want connection," she says. "But beyond that, they want something that helps them connect to something larger than themselves. Something that helps them feel like there's a purpose, and magic does that. Magic is a way to align with your purpose, your power." Herstik believes WitchTok's growth is also due to the accessibility it brings to these topics. "I've been writing about witchcraft for seven or eight years at this point and I've seen it come up as a super powerful force in the in the Zeitgeist," she says. "Seeing it on TikTok was not very shocking. It just feels like a natural progression of what people have been really yearning for, which is accessible information around these esoteric topics that at any other point in history, before the internet, were super guarded and super hard to access." #witchtok🔮 #witchcraft #witchesoftiktok