While crafting logos for #InterviewWithTheVampire and the #ImmortalUniverse, there needed to be a typeface that could complement the marks, but with enough personality to stand on its own. We created a full custom type family called Immortal Gothic that leverages the shared characteristics of each logo—the typeface ties the properties together while providing flexibility in styles and weights to support future Anne Rice titles 🧛🦇🖤 And shout-out to our fabulous friends @typenetwork 🙏 @amc_tv @amcplus @immortal_amc #branding #design #brandidentity #graphicdesign #annerice #typography #customtype