#GrowWithGoogle Stories, Vol 5: “We’re not your traditional pharmacy,” says President Anthony Qaiyum of @merzapothecary, located in Chicago. The “143-year-old startup,” as he likes to call it, has always been quick to embrace the power of technology. 85 percent of the business’s marketing budget is now dedicated to digital. They use Google’s advertising program to reach customers who are searching for their specialty products. “AdWords is the magical vehicle that gets you in front of the people who really need what you’re selling.” #SmallBusinessWeek