#GrowWithGoogle Small Biz Stories, Vol. 8: “Whether you’re a kid making bread for the first time or an expert struggling with a new technique, we want to help you have the best experience possible,” says Bill Tine, VP of Marketing at @kingarthurflour, a 227 year-old flour company. Their website has evolved into an e-commerce store as well as a popular baking recipe destination. Google Analytics provides them with the data to better understand and meet the needs of their customers. “That’s what we strive for. To have a meaningful impact on our bakers, and to save the world, one recipe at a time.”