#GrowWithGoogle Small Biz Stories, Vol. 4: “You have to take a leap of faith,” says Taryn Rodighiero, founder of @kaikinibikinis. That’s how she felt when she decided to start her own line of swimwear, investing her life savings in five commercial sewing machines. Taryn reaches most of her customers, whether on neighboring Hawaiian islands or far-off Australia, through the internet, with roughly 80 percent of her sales happening on the KaiKini website. Google Analytics is her “go to whenever I really want to know for sure where my sources are coming from and who's buying what.” #SmallBusinessWeek