#GrowWithGoogle Small Biz Stories, Vol. 2: “We see a lot more customer reviews and feedback, and the impact our gifts have on people,” says Rich, co-owner of @artificerwoodworks. “That motivates us to keep coming up with new ideas and new products.” As a small business that provides artisan, personalized wooden wine boxes as unique wedding gifts, co-owners Rich Norton and Marc Stitzlein agree that monitoring online feedback through Google reviews, and then adjusting to meet customer demand, is the most rewarding part of their business.