User: Mike Rowe

Date posted: Thu, 10 Apr 2014 14:11:48 GMT

This Just In...

So I’m here in New York City, making some new friends at a Network Upfront. Upfronts are annual events hosted by broadcasters. Their purpose is to formally announce new programs, and give the advertising community an “upfront” look at what’s coming down the pike. If you happen to own a network or buy advertising, upfronts are a pretty big deal. If you don’t, but happen to find yourself in the midst of one anyway, I recommend the bar. All upfronts have a bar. A...

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— with Penny Schuster.