How Iga Swiatek became best-paid female athlete in the world

It has been a significant fortnight for the world’s highest-paid female athlete. Last week she became the first sportsperson to sign a worldwide ambassadorship with the popular beauty company Lancôme, before Monday marked a 100th week as the best female tennis player on the planet.

Yet, more than two years after climbing to the summit of the women’s tour for the first time, there is a sense that Iga Swiatek is still not completely at ease with the fame that her sporting prowess has brought. Never one to chase attention and money, the 22-year-old from Poland acknowledged at the Madrid Open this week that there was some hesitancy in putting pen to paper on her latest deal.

“I’m really grateful they saw potential in me